Smith Falconer Financial Group
September 02, 2025
The September Effect
Our team enjoys the arrival of autumn and the sense of renewal that September brings - much like a "New Year". We embrace this fresh start, finding the changing season both energizing and motivating. While we are not alone in feeling this way, it's important to recognize that for the stock market, September isn't always associated with positive outcomes.
Historically, trading volumes in September have increased by an average of 13% compared to the quieter summer months, as "Wall Street gets back to work after Labour Day." This uptick in activity often leads to greater market volatility.
This phenomenon is known as the "September Effect" - a term that highlights September's reputation as the worst month for stock market performance. Since 1925, September has been the only month with a negative return on average.
Periods of short-term uncertainty like these can distract investors and cloud judgment regarding long-term financial goals. While it's important to understand the factors influencing portfolio returns, we believe that "patience" and "time" remain crucial. With confidence, experience and a long-term strategy, investors should look beyond anticipated weakness and increased volatility, focusing instead on long-term goals and objectives.
Fasten your seat belts and keep your eyes on the horizon - we will get through September together!


