The value of advice
Study after study shows that the performance of the average investor isn’t anywhere close to the benchmark.
What explains such a massive performance difference?
Only one thing…investor behavior. Things such as switching in and out of investments at the wrong time, chasing performance in the “hot sectors,” buying high and selling low, not diversifying geographically are a few of the reasons why. These are all things investors typically do because of the way we are wired and the way we process market information.
The value that we provide is to understand the great goals you have for your life, craft a long-term comprehensive financial plan to help achieve those goals, create a well-diversified portfolio that matches up with the plan, and then to help manage the emotions we all experience to help you overcome the behavioral biases we are all born with.
One of our core beliefs and a way to overcome those behavioral biases is to stay invested.
We know that a longer time horizon reduces risk. Part of the value of our ongoing advice is to not panic when markets decline and to view those times as a buying opportunity