Our team's primary strength is our ability to help clients manage their stock market risk with a reproducible, non-emotional investment process using technical analysis to monitor investment risk. It starts first with understanding our clients financial goals and needs and helping them plan for the future. I believe that losses in a portfolio have a greater negative impact than profits have a positive benefit. We focus on helping our clients' portfolios make gains by avoiding losses.

There are two key principles we employ in managing the risk within your account. They are to PRESERVE WEALTH and to ACCUMULATE WEALTH. We preserve wealth by raising cash in the early stages of a stock market decline. We accumulate wealth by taking the cash we raised and reinvesting it in the strongest performing investments when the stock market moves back up.

Our ability to minimize portfolio risk for our client is a result of having a Sell-Side Discipline. Prior to investing in a security, we establish an exit point, based on the percentage of loss or price we feel is acceptable. If the security price is violated, then it is sold. This ensures that profits are protected for our clients, or worst case, risk to principle is minimized. Only through having an investment approach that has an unemotional pre-determined exit strategy for each investment position, can you mitigate portfolio risk during market corrections.

Because I am a Portfolio Manager and use technical analysis with the Advisor Managed Account program to manage my clients assets, it helps make it possible for me to help my clients minimize losses and make timely market moves.

Technical analysis is an emotionless investment decision making process that does not allow for getting caught up in the company or industry story. Investments are made through a series of technical factors. The most notable factor is one called "relative strength". When a security price shows a recognizable pattern of higher highs and higher lows relative to other investments, it demonstrates that there is higher demand than supply for that security. More demand than supply usually results in higher prices. While we cannot guarantee investment performance, securities that demonstrate this behaviour have shown a higher probability of increasing in value.

Since the 1950s, the financial industry has propagated the Modern Portfolio Theory approach to long term investing. Often called "buy-and-hold", Modern Portfolio Theory advocates making long term investments in asset classes and securities based on a person's time horizon, required market return, and investor suitability. Market returns are based on long term (50+ years) performance of these asset classes. Once the portfolio using this investment model is constructed, it is held for the long term with yearly re-balancing.

The problem is Modern Portfolio Theory does not allow you to mitigate portfolio risk during down markets. They make assumptions about historic returns over long periods of time that are often longer than an individual investors real time horizon. This sets the investor up for disastrous losses when they can least afford them. For that reason, I don't feel comfortable using this theory with my clients and instead focus on avoiding losses in bad markets in addition to making gains in good markets.

Advisor Managed Account

The benefits of working with a qualified CIBC Wood Gundy Portfolio Manager, using the Advisor Managed Account Program are:

Designed with the affluent investor in mind, Advisor Managed Account offers exclusive benefits:

The elimination of telephone calls on every trade relieves you from day-to-day decisions so that you are free to focus on what's important to you. This also makes it possible for me to make timely adjustments to clients' portfolios that are simply not feasible for anyone that is required to call each client for every trade.

• Regular meetings keep us in touch, ensuring any life changes are considered while your assets are invested.

• Owning the individual securities means that we'll work together to implement less costly and tax-efficient solutions that benefit you and your portfolio.

• Advisor Managed Account includes top-quality Quarterly Portfolio Reviews, reserved for only our most prestigious services.

The Advisor Managed Account gives you the expertise of our portfolio management platform, personalized service and freedom from day-to-day investing decisions. This directly connects you to an expert who can manage your portfolio on a daily basis.