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 CIBC Private Wealth, Wood Gundy  CIBC Private Wealth, Wood Gundy

The Shepherd Group

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Our approach

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Understanding Our Approach

Successful long-term relationships are based on understanding and mutual respect. In order to serve our clients well, we need to understand their needs. This is important and fundamental to everything that follows.

We work closely with clients to understand what is important to them and what their concerns are, and like to keep an open and ongoing dialogue.

When starting with new clients, we focus on key concepts of portfolio management:

  • Strategic Asset Allocation
  • Investor Behavior and
  • Rebalancing

Strategic asset allocation is one of the most important investment decisions that you will make, as it accounts for over 90% of your expected return over time.¹

Regular portfolio rebalancing between asset classes, sectors and individual securities reduces risk and maximizes gains. As such, this will be part of the ongoing management of your accounts.

Investor behavior can determine success or, prevent investors from achieving their investment goals. A relationship exists between your psychology and your money. We believe that by acknowledging and appreciating this truth, we will improve your ability to manage it successfully.

We believe that our clients are served best by strict adherence to process.

Our investment process is disciplined and core to all of our portfolio decisions.


¹(Source: `Determinants of Portfolio Performance II: An Update" by Gary Brinson, Randolph L. Hood and Gilbert Beebower).

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CIBC Private Wealth” consists of services provided by CIBC and certain of its subsidiaries through CIBC Private Banking; CIBC Private Investment Counsel, a division of CIBC Asset Management Inc. (“CAM”); CIBC Trust Corporation; and CIBC Wood Gundy, a division of CIBC World Markets Inc. (“WMI”). CIBC Private Banking provides solutions from CIBC Investor Services Inc. (“ISI”), CAM and credit products. CIBC Private Wealth services are available to qualified individuals. Insurance services are only available through CIBC Wood Gundy Financial Services Inc. In Quebec, insurance services are only available through CIBC Wood Gundy Financial Services (Quebec) Inc.


CIBC Private Wealth services are available to qualified individuals. The CIBC logo and “CIBC Private Wealth” are trademarks of CIBC, used under license.