The need for the Canadian Focused Equity Portfolio arose because we had a practice that was growing quickly and becoming difficult to manage. Making a single investment decision meant that we had to be on the phone explaining the reason for the change and why we felt that the clients would benefit. Connecting by phone had many inefficiencies; missed calls, voicemail, and clients not always waiting eagerly by the phone for us to call. Sometimes, it could take a week or two to fully implement a single change. We were limited to buy or sell decision on entire positions and we couldn’t help clients easily take advantage of smaller fluctuations in prices.

On August 3, 2018, we moved the first client money into the Canadian Focused Equity Portfolio, and nearly immediately, we noticed some important changes. We quickly became more efficient. We freed up our time and the time of our clients. With more time for research and increased agility, we were able to help clients achieve better outcomes. Our conversations also shifted from individual investment decisions to deeper conversations that matter more to our clients. Win-Win!

This isn’t the only tool in our toolbox, but it is one that has helped us serve clients better.