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The Colling Group

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Dean Colling

February 27, 2023

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A human, with sections of their brain filled in with various psychological concepts including: herding, loss aversion, mental accounting, overconfidence, regret, rules of thumb, limited attention span.

The Psychology of Money

Money plays a central role in our lives, but our relationship with it is often complicated. In fact, it can be very emotional. The psychology of money explores the emotional, cognitive, and behavioral factors that influence our financial decision-making. By understanding the psychological aspects of money, we can develop healthier attitudes towards it and make better financial choices.

 

One of the key aspects of the psychology of money is our beliefs and values about it. Our attitudes towards money are shaped by our upbringing, culture, and personal experiences. For some people, money is a source of security and safety, while for others, it is a means of power and status. Understanding our underlying beliefs about money can help us identify any biases or emotional attachments that may be affecting our financial decisions. Another important aspect of the psychology of money is the way we approach risk and uncertainty. People tend to have different risk preferences, which can affect how they invest and save their money. Some individuals may be more risk-averse, while others may be more comfortable with taking on risk. Understanding our risk tolerance can help us make informed decisions about our investments and avoid abandoning long-term plans in the face short-term emotionally driven events.

 

The psychology of money also touches on our cognitive biases and decision-making processes. We are often influenced by heuristics or mental shortcuts, which can lead us to make irrational financial choices. For example, we may be prone to confirmation bias, where we seek out information that confirms our existing beliefs about money, rather than considering all the available options. Recognizing these biases can help us make more rational and informed financial decisions.

 

The psychology of money also looks at the emotional and social aspects of financial decision-making. Our emotions, such as fear and greed, can strongly influence our financial behavior. Additionally, our social networks and peers can influence our attitudes and choices about money. Recognizing the impact of our emotions and social connections on our financial decisions can help us make more deliberate and conscious choices.

 

Ultimately, the psychology of money plays an important role in our financial decision-making. By understanding our underlying beliefs, risk preferences, cognitive biases, and emotional and social influences, we can make more informed and rational financial decisions. Developing a healthy relationship with money is key to achieving financial wellbeing and security.

 

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CIBC Private Wealth” consists of services provided by CIBC and certain of its subsidiaries through CIBC Private Banking; CIBC Private Investment Counsel, a division of CIBC Asset Management Inc. (“CAM”); CIBC Trust Corporation; and CIBC Wood Gundy, a division of CIBC World Markets Inc. (“WMI”). CIBC Private Banking provides solutions from CIBC Investor Services Inc. (“ISI”), CAM and credit products. CIBC Private Wealth services are available to qualified individuals. Insurance services are only available through CIBC Wood Gundy Financial Services Inc. In Quebec, insurance services are only available through CIBC Wood Gundy Financial Services (Quebec) Inc.


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