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The Mestern Group

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    • Wealth Stewardship
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  • Kenny's Founder Formula
    • The Founder Formula
    • Foundational Strategy (Startup Stage)
    • Strategic Growth (Growth Stage)
    • Exit Architecture (Pre-Exit Stage)
    • Family Stewardship (Post-Exit Stage)
  • About us

Strategic Growth (Growth Stage)

Strategic Growth (Growth Stage)

Your business has traction. Now it is time to protect what you've built. 

When capital starts flowing (revenue/investment/grants), founders generally have to invest everything into the business. If the stars align, the company could also become profitable at this stage, and excess capital could start piling up. Without a plan for the cash, you could become exposed to unnecessary risk, and be taxed in ways that could easily be avoided. Stage 2 is about making your earnings work harder, and ensuring that you are protected. 

 
Growth

The Foundational Strategy phase built the foundation. The Strategic Growth stage is where we start to fortify it. The decisions made around structure, protection, and taxation in this phase can directly determine how much of your business value you will actually keep throughout its growth journey, and when it comes time to exit.

 

What growth stage founders could be dealing with: 

  • Cash piling up with no clear plan

           The business is generating more than you need to operate — but it is simply sitting there, exposed and underutilized.

  • Paying more tax than necessary

           You are unsure whether to take a salary, pay yourself dividends, or do both. What is the difference, and where should the dividends go?

  • No clear exit plan

           You have thought of exit timing, and maybe a target valuation. You are unsure what the net outcome is for you, and if that outcome has been optimized. 

  • No clear picture of total wealth

           You can guess what your business is worth on paper — but how does that connect to your personal financial picture?

 

How we can help:

1. Moving money out of harm's way

When your business generates profits beyond what you need to run it, leaving that money inside the operating company exposes it to business liabilities. Working alongside corporate tax and legal experts, we can help you explore holding company structures so you can move surplus capital into a separate entity without paying personal tax. It is there that the capital can be diversified to grow independently and is better protected.

2. Getting your pay structure right

How you pay yourself from your business has a bigger impact than most founders realize. Salary and dividends are taxed differently, affect your personal contribution room in distinct ways, and change how much the business retains. A tax professional can run the numbers specific to your situation, and we can help translate those numbers into a wealth/legacy plan that fits your current lifestyle requirements and future goals.

3. Timing your ownership structure for maximum exit benefit

If you ever plan to sell your business, there may be changes in ownership structure required, which need time to unlock their optimal tax benefits. For example, setting up a Family Trust (a legal structure that lets multiple family members benefit from the business' growth) typically needs to be done at least two years before a sale to benefit from certain lifetime tax exemptions. Our exit planning process helps you identify this timing early, and connect you with the right legal and tax professionals to help you take action.

4. Seeing your full financial picture

Founders may have an idea of what their business is worth, but do not have a clear view of how it fits into their full financial picture. We can help build a dual financial model that identifies both your business’ value and growth, and what you personally own that isn't tied up in the company. This gives you a complete, honest picture of where you stand from a total wealth perspective, and what your projected future could look like.

 

Check out the other phases of Kenny's Founder Formula

Phase 1: The Foundational Strategy phase (Startup Stage) of the Founder Formula is about building the financial foundation that gives your business the best possible start, and your future self the biggest possible payout.

Phase 3: The previous phases are about building and protecting. The Exit Architecture phase (Pre-Exit Stage) is about precision, and making sure every piece is in place before one of the biggest financial transactions of your life takes place.

Phase 4: The Family Stewardship phase (Post-Exit Stage) is the culmination of the previous three stages, and is the execution of a legacy plan that is as intentional, disciplined, and well-managed as the business you built.

Questions about The Founder Formula? Reach out to Kenny! Contact info below. 

 

Kenny Crandlemire, CFA

(613) 783-6877
(613) 262-6714
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kenny.crandlemire@cibc.com
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