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The Applegath Group (T.A.G.)

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Your Best Life Is a Designed Life

We design unique life solutions for you through wealth management

Your Best Life Is a Designed Life

We design unique life solutions for you through wealth management

applegath group

Welcome to the Applegath Group (T.A.G.)

People always ask us about a retirement plan; we ask them about their life plan.

In our 35 years, we have found that the most successful people in life are the ones who have taken the time to plan. We help our clients figure out what is important and design unique, holistic solutions for them.

This becomes their life plan.

We take pride as excellent Wealth Managers, but if we had to name just one thing that sets us apart it's this - we don't just advise people on their money or manage their money  - we are solution designers. We believe that the best life is one that is carefully and creatively designed. It's a committed partnership. In a nutshell, we take care of you. We celebrate and nurture everything you have created and in return, you trust us to design holistic strategies for the best way forward that allows you to take care of yourself now, in the future, and for generations to come.

 

Watch: Meet the Applegath Group (Video)

Get to know our team in this short video, where we share the values that drive our practice and how we deliver them to our clients.

 

[music]

 

[On screen: A man and woman dressed in casual fall attire are walking down a path which leads to a dock by the waterside. They walk out onto the dock together and look out.]

 

SPEAKER 1: Our family values are really the deepest part of our practice. We live and breathe our values, and we bring those values to our clients.

 

[On screen: The woman is now in focus sitting down in front of a background of trees and flowers. The scene transitions to the front of an office building where the man and woman, now dressed in business attire, greet another man and engage in pleasant conversation. The man and woman then walk into the office building. ]

 

SPEAKER 2: The reality is what we have experienced in the 30 years, is that the people that are most successful in their lives are the ones that have taken the time to plan.

 

[On screen: The woman is now in focus sitting down in front of a background of trees and flowers. ]

 

SPEAKER 1: I started in this business to help manage money, but truly, I've realized that really my purpose is helping people, and really, truly what The Applegath Group does is we help people create a vision for themselves, and follow their dreams.

 

SPEAKER 2: We've carefully crafted a team.

 

SPEAKER 1: Our team is like a family to us. We love working with them, and they love working with us.

 

[On screen: Inside the building. Images of team members working individually and collectively on various tasks in different parts of the office.]

 

SPEAKER 2: We have six people that all have specific skills because we do so much for our client. We have structured it so that each individual is doing a specific role, which they are best at.

 

[On screen: The man and woman review the "Life Wheel." ]

 

SPEAKER 2: The Life Wheel enables us to look after virtually every aspect of their life, so that they know they're well taken care of. They have peace of mind. They recognize that they've ticked all the different boxes, that there's nothing missing in their plan. We continue to monitor, and adapt, and using the Life Wheel, we can constantly keep on top of whatever life throws at individuals.

 

SPEAKER 1: People come to wealth advisors to ask about their retirement plan, but one of the things we always ask our clients is, "What about your life plan?" That's really where we bring the Wheel in.

 

[On screen: The man and woman are back outdoors in casual attire walking with their dog down a path. Their two adult sons join them.]

 

SPEAKER 1: Legacy is really important to us, and really to a lot of our clients it's, "What are you leaving behind?" For us, it's our family. It's our sons. Hopefully, we'll have grandchildren one day, but over and above that, we try to help our clients define their legacy, and what's important to them.

 

SPEAKER 2: Designing a life solution is important because it looks at every aspect of life, so that your life ends up being rich, and full, and meaningful.

 

SPEAKER 1: We live our values every day.

 

SPEAKER 2: It's really important to us to understand how that affects, not just our own family, but certainly our clients, our staff, and our co-workers. We're managing third and fourth generation families. Clients trust us, families trust us. They get to know us, and they stick with us, and that's really a sign of how deep our relationship is with the family, and with our clients.

 

[On screen: The CIBC logo. The letters "CIBC" in bold, capitalized red font. To the right of this text is a stylized red hexagon with a smaller hexagon cut out from its center.

Next to the logo, in large, capitalized letters, it reads "CIBC PRIVATE WEALTH" in a bold, sans-serif typeface.

At the bottom of the image, there is a disclaimer in smaller, less prominent text. It reads: "CIBC Private Wealth Management consists of services provided by CIBC and certain of its subsidiaries, including CIBC Wood Gundy, a division of CIBC World Markets Inc. 'CIBC Private Wealth Management' is a registered trademark of CIBC, used under license. 'Wood Gundy' is a registered trademark of CIBC World Markets Inc." ]

[music]

 

[On screen: A man and woman dressed in casual fall attire are walking down a path which leads to a dock by the waterside. They walk out onto the dock together and look out.]

 

SPEAKER 1: Our family values are really the deepest part of our practice. We live and breathe our values, and we bring those values to our clients.

 

[On screen: The woman is now in focus sitting down in front of a background of trees and flowers. The scene transitions to the front of an office building where the man and woman, now dressed in business attire, greet another man and engage in pleasant conversation. The man and woman then walk into the office building. ]

 

SPEAKER 2: The reality is what we have experienced in the 30 years, is that the people that are most successful in their lives are the ones that have taken the time to plan.

 

[On screen: The woman is now in focus sitting down in front of a background of trees and flowers. ]

 

SPEAKER 1: I started in this business to help manage money, but truly, I've realized that really my purpose is helping people, and really, truly what The Applegath Group does is we help people create a vision for themselves, and follow their dreams.

 

SPEAKER 2: We've carefully crafted a team.

 

SPEAKER 1: Our team is like a family to us. We love working with them, and they love working with us.

 

[On screen: Inside the building. Images of team members working individually and collectively on various tasks in different parts of the office.]

 

SPEAKER 2: We have six people that all have specific skills because we do so much for our client. We have structured it so that each individual is doing a specific role, which they are best at.

 

[On screen: The man and woman review the "Life Wheel." ]

 

SPEAKER 2: The Life Wheel enables us to look after virtually every aspect of their life, so that they know they're well taken care of. They have peace of mind. They recognize that they've ticked all the different boxes, that there's nothing missing in their plan. We continue to monitor, and adapt, and using the Life Wheel, we can constantly keep on top of whatever life throws at individuals.

 

SPEAKER 1: People come to wealth advisors to ask about their retirement plan, but one of the things we always ask our clients is, "What about your life plan?" That's really where we bring the Wheel in.

 

[On screen: The man and woman are back outdoors in casual attire walking with their dog down a path. Their two adult sons join them.]

 

SPEAKER 1: Legacy is really important to us, and really to a lot of our clients it's, "What are you leaving behind?" For us, it's our family. It's our sons. Hopefully, we'll have grandchildren one day, but over and above that, we try to help our clients define their legacy, and what's important to them.

 

SPEAKER 2: Designing a life solution is important because it looks at every aspect of life, so that your life ends up being rich, and full, and meaningful.

 

SPEAKER 1: We live our values every day.

 

SPEAKER 2: It's really important to us to understand how that affects, not just our own family, but certainly our clients, our staff, and our co-workers. We're managing third and fourth generation families. Clients trust us, families trust us. They get to know us, and they stick with us, and that's really a sign of how deep our relationship is with the family, and with our clients.

 

[On screen: The CIBC logo. The letters "CIBC" in bold, capitalized red font. To the right of this text is a stylized red hexagon with a smaller hexagon cut out from its center.

Next to the logo, in large, capitalized letters, it reads "CIBC PRIVATE WEALTH" in a bold, sans-serif typeface.

At the bottom of the image, there is a disclaimer in smaller, less prominent text. It reads: "CIBC Private Wealth Management consists of services provided by CIBC and certain of its subsidiaries, including CIBC Wood Gundy, a division of CIBC World Markets Inc. 'CIBC Private Wealth Management' is a registered trademark of CIBC, used under license. 'Wood Gundy' is a registered trademark of CIBC World Markets Inc." ]

Back to Video
 
T.A.G. Talks
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The past eight days in the markets have been nothing short of extraordinary.
We’ve seen:
  • Huge market swings—some of the biggest in history
  • Geopolitical tension that rivals what we saw during COVID and wartime
  • Long term investors are reluctant to make portfolio changes with the shifting tariff messaging
  • Traders were caught off-guard when the larger than expected tariffs were announced which added to the volatility
  • With corporate bond spreads widening and US treasury yields rising despite increased fears of a recession
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Testimonials

"The comprehensive nature of the TAG Life Wheel beautifully integrates life’s goals and aspirations with financial planning. All to often we fail to consider the wide range of options that are available for continued personal growth and learning. TAG Life Wheel is a roadmap, ensuring that choices reflect a life well-lived.
Thank you Lisa and team!"

"Thanks for the meeting yesterday. I appreciate all of the effort that you and Tom make to help us plan for the future. There are surprisingly few people who one can turn to for financial and other advice when it comes right down to it. We always come away from our meetings with you with plenty of food for thought."

"We wanted to thank you for yesterday’s meeting and dinner. Whenever we get together for a discussion, we always come away feeling so reassured that are finances are in good hands.
Thank you for your steadying influence."

"Well, THAT was an interesting exercise! Not quite what I expected. I’ve had several major expenses in the last 12 months – major car repairs, large vet bills and a new air conditioner which accounted for much of the variability. But I guess even retired people drive cars and have companion animals and AC. So I think these amounts are realistic. Thanks for encouraging me to do this exercise. I’m sure lots of your clients are surprised by the outcome, me included. And thanks also for a very helpful and productive discussion today. The work you do really makes a difference."

"Congratulation Lisa on this well-deserved Award. You have done yourself, family and profession an outstanding service not to mention all your clients that benefit from your knowledge. We are proud to know you and work with you and our investments. You and Tom are an interesting and very successful couple and I smile at all you do. What a life! Such satisfaction in your career path and so worthwhile.
Best wishes for continued success."

"What an incredible honor – and from my perspective, so well-deserved! I can honestly say that you have played such an important role- both from a business and professional perspective – in how I show up as a female. In no small part thanks to you. I am more confident in my own abilities. I am more empowered in the direction I want to take looking ahead, and I am more excited at the prospect of knowing that it is all within my control."

 
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"CIBC Private Wealth" consists of services provided by CIBC and certain of its subsidiaries through CIBC Private Banking; CIBC Private Investment Counsel, a division of CIBC Asset Management Inc. ("CAM"); CIBC Trust Corporation; and CIBC Wood Gundy, a division of CIBC World Markets Inc. ("WMI"). CIBC Private Banking provides solutions from CIBC Investor Services Inc. ("ISI"), CAM and credit products. CIBC Private Wealth services are available to qualified individuals. Insurance services are only available through CIBC Wood Gundy Financial Services Inc. In Quebec, insurance services are only available through CIBC Wood Gundy Financial Services (Quebec) Inc.

CIBC Private Wealth Services are available to qualified individuals. The CIBC logo and "CIBC Private Wealth" are trademarks of CIBC, used under license.

 

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Address

The Applegath Group (T.A.G.) Address
CIBC Wood Gundy Toronto Bay Adelaide Branch
333 Bay St., Suite 2800
Toronto, ON M5H 2R2
Telephone number: (416) 594-7948
 
 
 
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CIBC Private Wealth” consists of services provided by CIBC and certain of its subsidiaries through CIBC Private Banking; CIBC Private Investment Counsel, a division of CIBC Asset Management Inc. (“CAM”); CIBC Trust Corporation; and CIBC Wood Gundy, a division of CIBC World Markets Inc. (“WMI”). CIBC Private Banking provides solutions from CIBC Investor Services Inc. (“ISI”), CAM and credit products. CIBC Private Wealth services are available to qualified individuals. Insurance services are only available through CIBC Wood Gundy Financial Services Inc. In Quebec, insurance services are only available through CIBC Wood Gundy Financial Services (Quebec) Inc.


CIBC Private Wealth services are available to qualified individuals. The CIBC logo and “CIBC Private Wealth” are trademarks of CIBC, used under license.