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Accessible Video Transcript: Fraser Willson, CIBC Wood Gundy

[Piano music]

 

[Scene: Georgian Bay at sunset, overlooking the Collingwood grain terminal]

 

Fraser Willson (voiceover):

People say wealth makes life easier. But often, it brings a different kind of weight.

 

[Fraser Willson in frame, looking at the grain terminal, walking, picks up a skipping stone]

 

Fraser Willson (voiceover):

It can feel overwhelming — the constant questions, the big decisions, the future.

 

[Drone footage of Georgian Bay and the grain terminal]

 

Fraser Willson (voiceover):

The worry of whether your kids will be okay. The pressure of protecting what you’ve built.

 

[Fraser Willson putting on a bike helmet]

 

Fraser Willson (voiceover):

The hope that your legacy will last.

 

[Fraser Willson biking up a ski hill in the summer]

 

Fraser Willson (voiceover):

And the responsibility of getting it right.

 

[Back to Fraser Willson looking over Georgian Bay]

 

Fraser Willson (voiceover):

You carry that weight because you care. But you don’t have to carry it alone.

 

[Fraser Willson speaks directly to camera, then skips the stone in the water]

 

Fraser Willson:

I’m Fraser Willson.

 

[Fraser Willson sitting in an office chair]

 

Fraser Willson (voiceover):

I’ve partnered with individuals in every stage of life—

 

[Fraser Willson with colleagues in the Wood Gundy office kitchen]

 

Fraser Willson (voiceover):

Parents, business owners, retirees—

 

[In a conference room with a multigenerational family, Fraser Willson addresses the camera]

 

Fraser Willson:

Helping them make sense of what’s next.

 

[Fraser Willson at a podium with a slideshow behind him]

 

Fraser Willson (voiceover):

So what is financial planning really about?

 

[Fraser Willson addresses the camera]

 

Fraser Willson:

It's about you.

 

[Drone footage of Georgian Bay and Fraser Willson climbing a hill on his bike]

 

Fraser Willson (voiceover):

About what truly keeps you up at night and what dreams you wake up with each morning.

 

[Fraser Willson sitting with a retired couple in a conference room]

 

Fraser Willson (voiceover):

No one-size-fits-all plans. Just real conversations,

 

[Fraser Willson speaking with a client in the lobby]

 

Fraser Willson (voiceover):

At your pace, about what really matters. And then—

 

[Fraser Willson in the lobby addresses the camera directly]

 

Fraser Willson:

I build a plan that fits just right.

 

[Retired couple standing in the lobby, woman speaks directly to camera]

 

Retired Client (female):

We've been searching a long time to find a financial planner we can work with.

 

[Visual: The couple meeting Fraser Willson in a conference room]

 

Retired Client (female, voiceover):

We found Fraser Willson at Wood Gundy. He built us an amazing plan. We understand the numbers now.

 

[Back to her speaking directly to camera in the lobby]

 

Retired Client (female):

And understand what we have to work with and where we are going.

 

Retired Client (male):

Finally, it's good.

 

[New scene: Fraser Willson at breakfast table with his wife and child on his lap, speaking directly to camera]

 

Fraser Willson:

From day one, we think long term.

 

[Fraser Willson voiceover, walking with his child]

 

Fraser Willson (voiceover):

Whether it’s saving for your child’s education, selling your business,

 

[Back to Fraser Willson in a conference room with a multigenerational family]

 

Fraser Willson (voiceover):

Or planning your estate — I make every step clear.

 

[Fraser Willson with his son baking in the kitchen]

 

Fraser Willson (voiceover):

And life changes — families grow,

 

[Fraser Willson and his wife and son walking in a park]

 

Fraser Willson (voiceover):

Plans evolve. But through it all, we adjust together, so you’re never left guessing.

 

[Fraser Willson speaking directly to camera, holding his son]

 

Fraser Willson:

You know the moment I live for?

 

[Fraser Willson walking outside with the oldest male from the multigenerational family]

 

Fraser Willson (voiceover):

It’s when a family looks at their plan and that visible weight lifts.

 

[Back to Fraser Willson biking]

 

Fraser Willson (voiceover):

They say… “We’re going to be okay.”

 

[Fraser Willson speaking directly to camera on top of the hill he biked up]

 

Fraser Willson:

That's when you finally feel free.

 

[Voiceover, drone footage of top of hill]

 

Fraser Willson (voiceover):

You’ve done so much to get here, now imagine—

 

[Cut to Fraser Willson on Georgian Bay coast, looking at the grain terminal]

 

Fraser Willson (voiceover):

Having someone there beside you for the next part.

 

[Back to Fraser Willson in the lobby with a male client]

 

Fraser Willson:

Let's have a conversation.

 

[Quick scene changes: Fraser in kitchen with colleagues, Fraser in conference room with multigenerational family]

 

Fraser Willson (voiceover):

One that brings clarity, confidence and peace of mind.

 

[Cut to Fraser Willson in his office, speaking directly to camera]

 

Fraser Willson:

And let’s make wealth easier together.

 

[Calming music picks up]

 

[Screen turns red with CIBC logo in the middle]

 

End of transcript.