Kirkby Group Video Transcript + Descriptive text

April 30, 2025

000.01: Video opens with CIBC Wood Gundy title page

1s(00:01)~25s(00:25):

[A man wearing a plaid blazer is standing at a table, gesturing towards some papers while another person sits behind him. The camera focuses on two men sitting across from each other at a conference room table]

[ Cam Kirkby in a suit jacket addresses the viewer directly against a backdrop featuring large windows showcasing trees and buildings outside. Cam continues his address to the viewer, maintaining eye contact throughout this segment.]

Cam Kirkby:

“When we start with a client, they will say, oh, you know, I want this return. I'm hoping I could get this return to make sure that I'm going to be able to retire. I'm not 100% comfortable that I can do that. I don't know what kind of return I need to get to retire. I don't think I have enough money. These are very common refrains when we start dealing with clients. For a client to be successful,”
 

26s(00:26)~49s(00:49): ]

[Cuts to a wider shot of a conference room where three individuals are seated around a table. Two women and a man are present. The camera focuses on the two women at the table. Two women looking attentively toward someone off-screen. Both women are holding mugs.]

[ The scene changes to a different setting within the same office space, where three people are observing data displayed on a screen mounted on the wall, camera cuts back to Cam Kirkby, who continues to speak directly to the camera]

[ Video returns to the conference room, showing the three individuals still seated around the table, two women again, who are now looking at each other and smiling.]

[ Now back to Cam Kirkby, who continues to speak directly to the camera. He gestures with his hands and maintains a serious expression. Camera returns to the conference room, showing the three individuals still seated around the table. The man is now looking at the screen mounted on the wall, while the two women are looking at each other.]

[Cuts back to Cam Kirkby, who continues to speak directly to the camera. He continues talking]

[Turns to the conference room, showing the three individuals still seated around the table. The man is now looking at the screen mounted on the wall]

 

Cam Kirkby:

in my eyes and our team has achieved what it set out to do to make the client comfortable and successful is first of all understanding our client we aspire to understand our clients better than they understand themselves and we feel once we do that we can help them achieve success for them that takes financial planning it takes”

49s(00:49)~73s(01:13):

[Cam Kirkby is speaking directly into the camera talking]

[Scene shifts to a group of four individuals engaged in a discussion around a roundtable setup. The group continues their discussion, with papers and pens scattered on the table. The group remains engrossed in dialogue]

[Cam continues to speak directly into the camera]

[The scene shifts back to the group discussion, with the individuals continuing to engage in dialogue. Cam resumes speaking directly into the camera]

Cam Kirkby:

“gathering all the data, finding out exactly where they are today, understanding what the family dynamics are, understanding what's important to our client, their tolerance for emotional roller coaster rides, which they would refer to as risk. Once we understand all of those things, we can start to address them and help the client feel comfortable through them. So we do the planning.”

1:14- 1:41

[The camera focuses on a woman in a red jacket sitting at a table, looking at a computer screen. A man in a suit sits across from her, and they appear to be engaged in a conversation.]

[ The camera captures a close-up of a man in a dark shirt, who is speaking and gesturing with his hands. The camera focuses on a woman standing in front of a screen, pointing at a chart with her right hand. She appears to be presenting information to the group. The camera captures a close-up of a woman with glasses, who is pointing at a document on the table. She is engaged in a discussion with a man sitting across from her.]

[camera shows a woman in a red floral dress standing next to a man who is writing on a document. They are both focused on the document, and the woman appears to be explaining something to the man.]

[The camera returns to Cam, who is speaking directly to the camera]

Cam Kirkby:

“We establish, first of all, what they want their life to look like when they're retired and through retirement. We then work to understand what it will take to achieve that. So if we had a client and we can go through our planning and say, you know, if you get a six or seven percent return, you're going to have this much left when you're done. Do you really want to take on the extra volatility, which is the part that makes you uncomfortable, to have more?”

102s(01:42)~125s(02:05):

[An older gentleman adjusts his glasses while engaging in conversation, likely discussing matters pertinent to the meeting context. He pauses momentarily, touching his face]

[A woman dressed in red approaches a computer keyboard placed centrally on the table She takes a seat next to a man already positioned at the table]

[ Now joined by another participant, she engages both colleagues simultaneously, continuing her discourse ]

Cam Kirkby:

“And some clients might say yes, but the majority will say no. I'm very comfortable. If I can get a return that will make my life comfortable for the rest of my years, that's what I want to do. We establish what that looks like for them. We then make sure that we're on top of it every couple years to address anything that's different and rerun everything to make sure we're still on track.”

126s(02:06)~154s(02:34):

[ A man leans forward slightly, pointing emphatically at something out of view. A woman stands near a presentation screen displaying 'Personal Net Worth', using a marker to highlight specific sections]

At a desk, a woman stands leaning over a document held open by a seated colleague, guiding him through its contents. Cam Kirkby resumes his direct address to the camera, maintaining consistent eye contact.]

Cam Kirkby:

“We monitor the portfolio so that it achieves exactly what we said it would achieve. We try to answer questions before our clients have them. In the 38 years I've been doing this, and I still deal with clients that I started with in 1987, I have found success when they don't phone us, we phone them. Very proactive in money management style, very proactive in global affairs”.

155s(02:35)~173s(02:53):

[A man in a suit is sitting at a table, gesturing with his hands as he speaks. Cam speaks to the camera.]

[A woman in a white sweater shakes hands with a man in a suit in front of a screen displaying financial data.]

[The man in the suit shakes hands with another man in a black jacket, while a woman in a white sweater and another woman in an orange top look on.]

Cam Kirkby:

“very proactive in what our clients' lives are like, how they're evolving, planning, everything, all the things that are necessary to make sure that we can help them sleep at night and never think about the finances again. “

Video concludes with a slide saying “Creating Peace of Mind”

CIBC Private Wealth Disclaimer slide appears last, it reads:

“CIBC Private Wealth consists of services provided by CIBC and certain of its subsidiaries: CIBC Private Banking; CIBC Private Investment Counsel, a division of CIBC Asset Management Inc. (CAM); CIBC Trust Corporation; and CIBC Wood Gundy, a division of CIBC World Markets Inc. (WMI). CIBC Private Banking provides solutions from CIBC Investor Services Inc. (ISI), CAM and credit products. Insurance services are only available through CIBC Wood Gundy Financial Services Inc. In Quebec, insurance services are only available through CIBC Wood Gundy Financial Services (Quebec) Inc. CIBC Private Wealth services are available to qualified individuals. The CIBC logo and CIBC Private Wealth are trademarks of CIBC, used under license. “Wood Gundy” is a registered trademark of CIBC World Markets Inc. If you are currently a CIBC Wood Gundy client, please contact your Investment Advisor.”